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CV

Profile

I am a creative, results-driven individual passionate about branding, strategy, digital innovation, and the arts. My travels abroad have made me flexible and adaptable, allowing me to connect with diverse cultures and people. I thrive on new challenges and enjoy collaborating with diverse teams, finding satisfaction in the creative process and collective problem-solving.

Qualifications

Strategy   Business & Market Development 
Account Management 

 Marketing   Digital Transformation & Innovation

Project Management  

Working Experience

02/2024 - now

Market Development Manager | Sateco AG, Zurich (CH)

  • Conduct market research to identify potential growth opportunities 

  • Co-collaborate across teams with R&D, marketing, and sales to align and execute market development strategies with overall business goals  

  • Identify and establish strategic partnerships

  • Support negotiations and manage relationships with key partners

  • Build valuable network with institutions and industry stakeholders

  • Attend events and tradeshows to scout new emerging technologies and trends

02/2023 - 06/2023

Business Development & NFT Project Coordinator |

Aura Blockchain Consortium, Geneva (CH)

  • Develop growth strategy focused both on financial gain and customer satisfaction

  • Conduct research to identify new markets and customer needs

  • Support development of new innovative technologies

  • Promote company’s products and services addressing or predicting clients’ objectives

  • Build relationships with partners and customers

  • Co-manage NFT projects: Identify tech requirements, define customer journeys, scoping and planning, manage customer needs and risks, monitor projects, and communicate across different stakeholders 

  • Assist marketing and event planning

  • Support tech team and act as interface to customer

03/2021 -06/2022

Account Management - Working Student | 

Amazon Web Services, Zurich (CH)

  • Support account management in various tasks such as lead generation efforts, identify viable business opportunities and analytical activities

  • Member of innovation incubator program: Create theoretical framework, lead generation, and assist customer innovation engagements

  • Support in various marketing activities

  • Define strategy to leverage ISV partner program for SMB

  • Formulate strategy papers (narratives)

  • Manage AWStudents Mentoring program

  • Support inclusion, diversity, and equity initiatives

03/2020 - 08/2020

Product Management Marketing | IWC Schaffhausen, Schaffhausen (CH)

  • Competitor analysis of Watches & Wonders 2020: Detailed overview of competitors novelties and industry, online presentation including 60 participants from different departments

  • Internal and external analyses within scope of ongoing projects

  • Prepare monthly report on sell-out data – “strategy board”

  • Prepare product launch packages

  • Manage Product Information Management System database

07/2019 - 12/2019

Marketing | Lactalis Nestlé, Zug (CH)

  • Assist brand managers in development and launch of new products, marketing campaigns and promotional concepts, responsible for coordination and organization of new product launches

  • Function as interface between marketing, sales, customers, and suppliers

  • Responsibility for operational implementation of promotional plan, develop and implement sponsoring and event concepts, create cross-country market analysis and reports, controlling tasks, consumer panels and competitors’ analysis

07/2018 - 08/2018

Sales Administration | Sateco AG, Zurich (CH)

  • Support the digital transformation process by implementing a new database for project management tasks

Academic

2020-2023

Master in Business Innovation | University of St. Gallen (CH)

  • Focus: Innovation management, business model innovation, digital transformation, entrepreneurship and sustainability

  • Master Thesis: "The disruption of NFT art on the traditional art market: An explorative analysis of the traditional art market and NFT marketplace business models"

2017

Exchange Semester | Universidad Carlos III de Madrid (ESP)

  • Focus: Consumer behavior, strategic management and financial accounting

2015-2019

Bachelor in Business Administration | University of St. Gallen (CH)

  • Focus: Service management, marketing, organization and leadership

  • Bachelor Thesis: "Sponsoring in the Swiss banking sector - An empirical analysis of corporate motives in art sponsoring"

Extracurricular

2023

Gübelin Academy

  • Focus: Colored Gem Professional - Level 1 

2022

INSEAD Executive Education

  • Focus: Introduction to Blockchain Technologies

2016 - 2023

Member of ProArte Association

2019

Sotheby's Institute of Art London

  • Focus: Art and its Markets

2022

HEC Paris

  • Focus: Luxury Management

2018

48. St. Gallen Symposium

  • Member of the support crew

2017

47. St. Gallen Symposium

  • Member of the support crew

2014 - 2015

Language School in Sydney

  • Acquiring CPE level in English

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